Market Research: Who is My Customer? @ InCube Renfrewshire, Glasgow [27 March]

Market Research: Who is My Customer?


2
27
March
10:00 - 13:00

 Facebook event page
InCube Renfrewshire
27 High Street, PA1 2AF Paisley, Renfrewshire
Market Research: Who is My Customer?

Researching the target market for your product range
Defining the audience for your brand
Introduction to the basic elements of retailing
Defining the difference between wholesale and direct selling
How to sell online
Building audience/ profile/ traffic for your brand through social media
The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of the workshop which will provide the basis for a working retail strategy for their own business. At the end of the workshop participants will have created a document which gives an outline of their own retail strategy, target audience and 3 main goals to focus on going forward.

Fiona Chautard is a qualified business coach, experienced mentor and adviser to the creative industries with a specialism in fashion, textiles and design. She is the specialist industry adviser for fashion, textiles and retail at Textiles Scotland, Cultural Enterprise Office and Fashion Foundry where she advises & mentors creative businesses and individuals. She is a mentor for the Craft Council and Fashion Foundry and serves on advisory boards at Caledonian University and Textiles Scotland.

Funded by Renfrewshire Council — Invest in Renfrewshire

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